Arnette is Back in the Snow BizBy admin • Jan 10th, 2011 • Category: News
In the 90s, Arnette was pretty much the coolest thing since low backs. Despite inexplicable name changes, if you didn’t have the goggles with metallic silver things on the side, well, you just weren’t radical. We don’t know what happened since then and frankly are too lazy to try and find out, but Arnette is back with a team that might just be able to put them back on the snowboard map. Check the video and find out all about the dudes.
Arnette is proud to announce it has added an elite snowboard team in support of the 2011 re-launch of its snow goggle program.
Joining the family is the legendary Devun Walsh who will serve as Team Captain, along with young guns Zac Marben, Dustin Craven and Sage Kotsenburg rounding out the global squad.
â€œWith the resurgence of our goggle program we hand-picked a team of four guys that truly embody what Arnette stands for, each in his own unique way,â€ says Arnette Global Brand Manager Joe Freitag. â€œTheir attitude, style, originality and overall love for snowboarding bring them together to make one of the most influential teams out there. 2011 is going to be an epic year, and weâ€™re very excited to have such an amazing group of guys representing Arnette on and off the hill.â€
The â€œfirst fourâ€ are the backbone of Arnetteâ€™s revamped goggle program and epitomize what the brand stands for: heritage, creativity, progression, good times and balls-out shredding.
In the months ahead, keep an eye out for Devun, Zac, Dustin and Sage who will all be wearing Arnetteâ€™s new goggles â€“ the Series 3 and Mercenary â€“ as they tear it up this winter.
A few words from the team:
â€œIâ€™m so stoked to have the opportunity to join such an influential brand, and itâ€™s a true honor to be selected as Arnetteâ€™s snow team captain,â€ says Devun Walsh. â€œAll the guys are super rad and the new goggles have such a great fit and clean look. The designers have done an awesome job putting a modern twist on a classic frame with the Series 3, and Iâ€™m psyched to wear goggles that work so well in all conditions.â€
â€œIâ€™m super excited to be on the Arnette team,â€ says Zac Marben. â€œWe all have our own unique style, but totally respect one anotherâ€™s riding abilities. The new goggles look and feel great, and people are stoked that Arnette is back on the mountain. I canâ€™t wait to see what the future holds for Arnette and the team.â€
â€œRiding for Arnette is awesome because they were the first pair of goggles I ever owned,â€ says Dustin Craven. â€œArnette has a lot of history in snowboarding and being part of the goggle program feels great. The team is rad and having Devun [Walsh] on the program is legendary. Iâ€™m pumped on the quality of the new goggles, and their overall look and feel is really cool.â€
â€œWhen I first started snowboarding, Arnette was one of the dopest brands around and I wouldâ€™ve done anything to get my hands on a pair,â€ says Sage Kotsenburg. â€œNow I ride for Arnette which is an awesome feeling. The goggles work really well and the team is super solid. Arnette has some big things coming up this year and I love being part of it.â€
Arnetteâ€™s new 2011 goggles â€“ the Series 3 and Mercenary â€“ will debut at SIA (booth #1135) in Denver, CO, followed by ISPO (booth #A2.312) in Munich, Germany. Retail prices start at USD $65.00, and they will be sold at finer snowboard shops worldwide beginning Fall 2011.