SIA 2011 Day 3: A Marketing AnalysisBy Brooke Geery • Jan 30th, 2011 • Category: Features, Latest, Random
At this point we’ve seen enough boards, boots, bindings, outerwear and accessories that it feels like it’s already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they’ve ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie chart for the highly scientific break down.
Now check the gallery for photos of new gear from Bern, Banshee Bungee, Holden, Salomon, K2, L1, Nike Snowboarding, Nitro, Ride, Rome and Technine.
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