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The Art of Flight Super World Premiere

story and photos by Upstate Mike

Last week i was given the dubious honor of attending the WORLD PREMIERE of “The Art of Flight” at the Beacon Theatre in NYC. Since I have moved on from the big shitty, I was psyched to get back and see my friends, as well as check out the spectacle that was to be this event. After attending basically every premiere in NYC in the past 4 years, I fully knew it was going to be a shit show. A bunch of skanks, a couple actual snowboarders, a pro or two, but mostly a bunch of toolbags with no reason to be there. With this movie, I expected it to be the worst of all time…especially since I heard that tickets were selling on Craigslist for $80. To see a fucking snowboard video! Idiots.

The coolest place to be, bro.

I was actually mildly surprised at how many people, and who, came out, however. The place was totally packed, including the balcony that I’m pretty sure Ab Lincoln got shot on. Everyone from Justin Timberlake, to Darrell Mathes, to local NYC dirtbags, to a whole lot of toolbags in suits were out in full force. What surprised me the most though, was the complete lack of enthusiasm that was showed by this audience. At most premieres it’s a whole lot of beer drinking, cheering, clapping, and name-calling. Not this one. Not at some snobby movie theatre on the Upper West Side, where beers are $9 and the people working there looked disgusted that they had to serve people other than old rich Jewish ladies. There was only mild-mannered applause, with the exception of drunk some jock from New Jersey that was directly behind me screaming that “T-RICE IS MY HOMEBOY!! KILL THAT SHIT T-RICE YEAHHHH.” Whoever you are, I hate you, and I’m pretty sure Travis is not your homeboy.

Just a buncha bros and their helicopter.

I really, really wanted to hate this video. I did. It’s just so easy to hate on. Helicopters, crappy electronic music, neon outerwear, and Red Bull. Done. But it’s hard to not respect the amount of time and money they have put into it. A lot of the shots probably cost at least $5000 and took a few days to shoot, which is fucked. I respect that. I get pissed when I buy a tank of gas, drive an hour, and don’t get a shot. I can’t imagine having a pack of helicopters and planes following me around in the middle of nowhere after a week of waiting for the right snow, and then maybe getting a shot or two. I also respected the tricks that went down — some crazy backcountry stuff that I will never, ever see in my lifetime. Seriously next level shit. Everyone in this video is amazing at snowboarding.

Did you hear they had a helicopter?

But you cannot call this a snowboard video. It’s basically a Warren Miller ski movie about snowboarding. It didn’t get me psyched, in fact my ADD kicked in after Travis Rice was narrating about some town they stayed at and how ghetto it is, straight up Warren Miller style. I think what appealed to me the least, besides all of the dubstep and super slow-mo helicopter shots, was the fact that 99% of kids will never be able to ride that shit. This is what makes videos like Ice Coast Kills Shit, Videograss, and Keep The Change so fun to watch…the fact that kids can watch it, and picture themselves doing that trick someday or hitting that rail, and then go out and try to make it happen.

This guy just got done trading stocks and now he’s gotta wait in line like the rest of the schmucks.

After any premiere, of course comes the after party. This is where everyone really tries to outdo the next guy. I’ve been to a lot of corny after parties in my day, and this one was right up there. Companies: when you are looking for an after party spot, please keep your clientele in mind and try to make it somewhere they would actually go to. I’m pretty sure dudes that snowboard wouldn’t go to the Stone Rose, a cheesy ass club in a mall on the Upper West Side.

After party view.

When we got to the party, there was a huge line outside because it was “closed to VIP only until midnight.” But this line consisted of many of the riders in the movie, and other very important people in the snowboard industry (excluding myself.) This a red flag that a real shitty time is ahead of you. After I was given a stolen wristband from some chick so I could cut the line, I walked past the heavy security inside to find a scene straight out of Shredder’s lair in Teenage Mutant Ninja Turtles…crappy 90’s art, cheesy red and purple lighting, and a mini-ramp in the club. I didn’t stay long, but it seemed like people were regardless having a great time thanks to the free drinks and good music. I got to watch Billy Rohan and dudes from 5Boro kill it in the mini, gave JF Pelchat a high five because we were both finally in, had a couple free beers, and walked my ass to the train.


The production quality of The Art of Flight is extremely impressive. The snowboarding is just as impressive. The amount of money put into the world premiere is even more impressive. Should you buy this video? Maybe. You should at least let your friend that’s kind of a tool but he’s a good dude buy it, then watch it. Defintely. Will I buy this video? Nope. I like to get psyched to go ride after watching a video, not bummed that I will never ride in a helicopter. I saw it once and that’s cool with me. But thanks for the free hangover!


Elvis Costello???

MTV News was there…probably because JT’s S500 and bodyguard were right out front.

Jack Luke Mitrani was killing it…

Told you he was killing it.

Shot girls are not a bad time.

5Boro’s Danny Falla handling business while being yelled out by drunk chicks.

Hey lady, no one wants to give you a fucking high five!

Pat Moore and babe.

This should be a real treat…

I thought if I made it blurry it might look alittle less corny. Nope.

shit show.

It’s all fun and games until someone shows up in mandals.

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Comments (60)

  1. @adam People that have been to pretty much all the snowboard video premieres since 1995 are the ones who actually work in the industry and get paid to do their job. And I think this site as a whole is great, I’ve never said anything negative about yobeat. In fact, this was my first (and only) time I have commented here. This article was just so disrespectful to people that are progressing the industry that I couldn’t hold back.

    @pancho = rehtard If this guy is 30 years old then he’s even dumber than I originally thought. You should probably learn to read closer as well, as I never suggested that he said the riders in the film “were not good”. I said that he’s talking shit about them, which he clearly is.

    Like or Dislike: Thumb up 3 Thumb down 3
  2. the level of riding was so crazy. just like tita, it won’t be topped until the next travis rice project.

    Like or Dislike: Thumb up 2 Thumb down 2
  3. At what point did he talk shit on the riders? Maybe I missed something here?

    This video is not progressing snowboarding. It’s just making it more appealing to moms. The young bucks out there bustin their bags in the streets are what’s progressing snowboarding. Not Red Bull. Not RED cameras. And certainly not voice-overs.

    “Welcome to my world….the world of making myself look like an asshole on TV”

    Like or Dislike: Thumb up 2 Thumb down 2
  4. what a worthless fucking review

    you watch professional athletes to see them push the limits of the sport. not to say “i could have done that” after every trick

    awful journalism from a guy who wanted to hate the movie before he even heard of it

    Like or Dislike: Thumb up 5 Thumb down 4
  5. This guy is a tool, the movie was fucking epic and he knows it. this reviewer need to realize that as badly as he wants it to be, snowboarding is not “core” anymore, it was core back in the glory days of Blunt Mag. If you wanna be core ride a skateboard, if you wanna respect amazing riding from a great dude, watch Flight.

    Like or Dislike: Thumb up 3 Thumb down 2
  6. He never said anything about the video really. He just said what most of us are thinking about the video…It for sure doesn’t live up to the hype, but its worth a watch!

    And everyone knows that premiere’s are always a mess because everyones wasted. Not big news!

    Like or Dislike: Thumb up 1 Thumb down 0
  7. Awesome review mike.

    Like or Dislike: Thumb up 0 Thumb down 1
  8. He never said anything bad about the riding
    He said the premiere was stupid and broish
    Which we all knew it would be if T Rice was welcoming us to his world of red bulls

    Like or Dislike: Thumb up 1 Thumb down 1
  9. You like watching movies involving mediocre snowboarding? seeing street and park rails be “slayed” with tricks that were being done in the first Nixon Jibfest? I bet you hate every band that has more than 200 fans on facebook. You make me sick. Go drink another pabst blue ribbon and roll another cigarette because you don’t want to conform.

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