Shaun White Launches BMX and Scooter Line. No, ReallyBy Jared Souney • Oct 6th, 2011 • Category: News
Gingers rejoice. Just when you thought he’d had endorsed himself into a gum-chewing oblivion, Shaun White hits us hard with a new line of products which include Stunt Scooters and BMX Bikes.
“Every product has been rigorously tested, changed and tested again until Shaun and his team felt the Shaun White Supply Co. standards were met. It was important to White that not only could SWSC’s products be used by him in competition, but that they could also be used by recreational athletes in an effort to give individuals the opportunity to enjoy, experiment and excel in action sports.”
The humor level is so high, you almost have to assume this is a spoof. Just check out the Shaun White Supply Co. site, which claims to deliver authentic products at an affordable price. “All specs, materials and parts are PERSONALLY approved by Shaun White. These are the best designs in their class.”
Shaun’s low-end BMX offering retails for $199. The bike appears to be a bit of an abomination at that price (one-piece cranks)… considering what a bit more money will get you these days. The mid-level looks to step up a bit, but considering the huge strides BMX brands like Eastern, MirraCo, FBM, Fit, and Verde have made trying to offer affordable complete bikes — that can often be found in the upper $200 range — it remains to be seen if the youth of today are going to rush out and jump on bicycle bearing the likeness of a snowboarder/skateboarder. It also remains to be seen if BMX kids will be shelling out $600 on Shaun’s high end machine… maybe the scooter kids will cross over. How would you feel about a Travis Pastrana or Dave Mirra line of Snowboards? That’s just how we feel about this one. I can’t blame him for taking and making the money, though.
Tony Hawk Bikes better look out, Shaun is coming for your market share.