Holden Gets SportyBy admin • Jan 4th, 2012 • Category: News
Holden is proud to announce its first ever sportswear collection for men and women. Slated for Fall 2012 delivery, the collection is inspired by and built upon the brandâ€™s technical know-how and its heritage as a Northwest-based winter outerwear brand. Including street jackets with technical attributes, sweaters, layering, a menâ€™s water repellent denim line, and more, Holden Sportswear provides a whole new way for our consumers to experience Holden off the hill. This collection shares the brandâ€™s core valuesâ€”creativity, individuality, timeless-design, and eco-friendlier choicesâ€”and itâ€™s designed to merchandise with our winter range seamlessly.
To celebrate Holdenâ€™s transition into a multi-season brand, we have partnered with two icons of streetwear: Stussy and fine luggage maker Herschel. The result is a selection of premium collab items (including our â€œStussy by Holdenâ€ collection) that delivers everything you need from the mountaintops to the city streets.
â€œHoldenâ€™s roots are in snowboarding, but the truth is, most of our snowboard-specific pieces are already great crossover items,â€ says Nikki Brush, Holden design and development manager. â€œWe see folks everyday rocking Holden jackets on the mountain and then taking them to the street. Thatâ€™s why our sportswear collection is a natural evolution. Weâ€™ve remained true to the Holden aesthetic, but we are also dedicated to giving our consumers a level of performance that you just wonâ€™t find on most day-to-day sportswear.â€
Holdenâ€™s philosophy is about embracing and supporting a considered life. We strive to make the best products we can to help you feel happy and healthy in your own pursuit of the activities you love.
The Holden Sportswear collection will be shown at Agenda in Long Beach, CA on Jan 5th – 6th, ISPO in Munich, Germany on Jan 29th – Feb 1st, and SIA in Denver, CO on Jan 26th – Jan 29th.