SIA Day 3: The Collabs ContinueBy Jared Souney • Jan 28th, 2012 • Category: Features, Latest
Day Three… SIA is four days this year, but three was more than plenty, and this was the last pass for us. By late morning the PR people were stumbling over their words after running through line highlights for two solid days. Everyone had asked each other “how long are you in town” and “what’s the coolest thing you’ve seen” at least once, so we were all out of things to talk about. These trade shows are a step and repeat from one year to the next, just with different collaborations.
Collaborations… everyone has ‘em. Pendleton Wool has been popping up in collaborations all over lately from streetwear to snowboarding. Bonfire and Gnu both had cool Pendleton collabs. 686 had a “snowboard car” collab with Scion and Union (this was more of a show piece than a collab), as well as 20 total collabs including ones with Blind Skateboards and Dickies. Burton also had a heap of collabs, from Pink Floyd, to the Muppets, to and Pirelli. In short, not having a collab might be the punk rock thing to do in 2012. Then again, the Descendents are playing here tonight, so that’s probably a collab I missed…
Upstate Mike found Diet Pepsi to be the best solution to a pesky stink bomb problem in the Burton booth. It really wasn’t us.
Jesse Grandoski and Trevor Graves, presumably discussing a collaboration.
K2 have been collaborating with a Pendleton for a few years, only they collaborate with the Don, not the wool.