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Holden X Pow

Everyone knows there’s nothing more hip than pretending to care about things besides yourself. Holden has joined forces with Protect our Winters (not to be mistaken with Pow gloves) to “spread environmental activism.” Get concerned, dude. Buy a Tshirt!

Portland, OR/USA – February 16th, 2012 – Holden is proud to announce our new tee shirt collaboration with Protect Our Winters (POW) to be released August 2012. Holden artist John Phemister, aka Goo, has designed a unique collection of tee shirts featuring abstract watercolor art titled “The Four Elements”. All proceeds from this collection will go towards POW’s recently launched Coal Kills Snow coalition. The project is dedicated to shutting down coal mines and spreading education about environmental destruction from mining practices and coal burning. Coal is the number one contributor to global climate change. To stop this, Holden and POW have come together to ensure there is snow to play in for our future generations to come. Holden X Pow tee shirts will be available at holdenouterwear.com and selected shops.

“Holden is exactly the kind of partner that we love to work with. They understand that business can lead the environmental solution and we’re really excited to focus the proceeds of this partnership on an environmental issue in their backyard, that should be top of mind for all of us”, said Chris Steinkamp, Executive Director of POW.

“Holden continues to seek out ways to improve our process. Working with POW gives us a whole new way to help. While we are doing what we can to make our products better, we can also take action to raise awareness and help stop others who are not making the best choices for the earth with the help of POW”, said Holden CEO, Ben Pruess. “Chris (Steinkamp) and Jeremy (Jones, Founder of POW) have really shown such a passion and made an impact in fight for change. We wanted to support them in the ongoing efforts. At the end this is the
only play round we have and we would like to pass it on.”

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