A Quickie with Videograss

By • Mar 2nd, 2012 • Category: Features, Latest, Quickies

Videograss, or the “new guys” as they were known just a few years ago, have quickly become a video and cultural powerhouse in the snowboard world. With multiple videos coming out, some shiny awards under their arms and what seems like a hand in absolutely every corner of this industry it seems like they’ve peaked quickly, so we sat down to find out how it’s going, how they’re dealing with this snowless winter and if and when they’ll jump the shark. Darth Lord and all around editing magician Justin Meyer sat down to give us the scoop. 

Last year was a big year for Videograss, what’s in store for this year?

This year we are keeping the momentum going. We got the two main flicks this year, and then doing “The Circuit” which is contest coverage stuff. Also we are helping out the Keep the Change crew and their AM movie.

Are there any major changes this year? I hear Nike is making their own project. Is that effecting your roster or production at all?

Yaʼ, a lot of companies are doing their own things this year that took a few good guys from our roster. Jed (Anderson) and (Justin) Bennee are working on the Nike project. Itʼs now going to be a two year deal judging from the rumormill, and then Salomon is doing the Team Vacation, which is a sweet shop/resort/city tour with the team, Iʼm sure you’ve seen the edits. Louif is on that tour and he did the Xgames stuff. I think Louif and Jed will have a Salomon online part coming soon, keep your eyes for that, itʼs gonna be the bees knees. And (Zack) Marben is doing the Volcom online edits too.

This has been a terrible snow year, how are you guys coping?

Snow has been absolute shit this year. We have just been racking up the travel budget going broke and having to film in Europe. I guess they had a shitty snow year last year, so we did a little U.S./Euro snow swap.

The Darkside Early Teaser from VIDEOGRASS on Vimeo.

Your flick is called “The Darkside”, pretty heavy considering what your crew has brought to the table in the last few years. Is there anything we should be especially excited for?

Yaʼ we got a few new guys in the crew. We snagged Ben Bilocq and Harrison Gordon back from the lightside. They are both doing really well so far. We got Larry(LNP) back this year, and heʼs kickinʼ ass. We added Joe Sexton to the crew, and he fits like a glove. We also got Danimals on full time. Anyone who pays attention, knows he wonʼt disappoint.

Was there any bad blood or weird reactions towards Joe Sexton when he came back to Ashbury and began filming for the VG crew?

Yaʼ there was a little, nothing serious, but it was there. Everyone just let him have it with a proper hazing first few trips and he took it like a champ. Joe has always been an awesome kid, he just had been distant from the guys he originally came up with for while, and now heʼs back. Everyone is down. Family life in VG is all good.

Since your other production is more jump and powder focused, do you know how this horrible snow year has affected them?

Yeah, Hayden Rensch and Gary Milton are heading that up with Keegan Salmon. Those guys have been kicking ass. Whistler has been really good for them, and Quebec City has been buried since January, so they are stacking clips like crazy. The lightside is bringing major heat this year.

Enlighten Early Teaser from VIDEOGRASS on Vimeo.

Is the future of snowboard video online?

I donʼt think so. I think online snowboarding has its place, but itʼs more along a sister to print ads. Itʼs one and done. There is no heart or soul there. Online videos are just a key element to the bigger picture. You gotta do it all, and at the end of the year there will always be the release everyone has waited for that holds the true heart of snowboarding.

Snowboard videos seem to show the trends in talent location. A while back the talent was coming from Finland, then Quebec and now Minnesota. Why do you think the Hyland kids are so good, and is there any hint at where the next generation will come from?

Hyland kids donʼt mess around. They have that rope tow, and learn so fast. I think the next generation will need to be more than park/street kids. We are due for some ripping young pow kids. Northwest has an awesome scene. Iʼm gonna go ahead and guess the next generation will be a mix of northwest kids and east/midwest kids. Salt Lake City has a lot of well rounded kids as well. Either way itʼs gonna be awesome.

KTC: Holy Smokes Early Teaser from VIDEOGRASS on Vimeo.

How are the older guys coping with this new explosion of young talent? We’re seeing younger and younger kids learning the tricks that were invented by today’s best riders.

Itʼs a cycle. Kids pick up where the older guys have left off. They go to learn tricks and where they start is just at that next level. I think snowboarding is finally starting to hold dear to the older guys. Snowboarding needs that, and itʼs not always about the next fetus that can 360 onto a rail, or triple cork a park jump. Style is the only surviving factor over the years.

Is VGsnow.com trying to take over the media world?

(Laughing) No way, we just want to put out the best stuff we can and hype up what we believe will keep snowboarding legit.

Last Question, will Nick Dirks have a full part this year?

Of course he will. Iʼm going to go ahead and claim best Nick Dirks part ever this year. He’s on fire.

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43 thoughts on “A Quickie with Videograss

  1. JERMS BOYFRIEND

    STOP CALLING THE HOUSE!!! ITS HARD FOR ME TO GET AN ERECTION TO FUCK JERM WHEN THE PHONE GOES OFF THE HOOK EVERY MINUTE!!!

    Like or Dislike: Thumb up 12 Thumb down 13

    Reply
  2. What's really mole

    Working for the city 2. Don’t forget they have a few big up n comers. That shit is going to be fuego

    Like or Dislike: Thumb up 16 Thumb down 12

    Reply
  3. mahoney

    The crew of working for the city is good but they need to drop the filmer. Jon Stark is a controlling homo dick

    Like or Dislike: Thumb up 7 Thumb down 4

    Reply
  4. Sucka fish

    That’s funny how someone named rob would say ktc owns everything was that you rob balding? Filmer of ktc?? Is that cool? I don’t get it…360 onto my dick…

    Like or Dislike: Thumb up 2 Thumb down 15

    Reply
  5. Churr Boy

    Justin Meyer is the TRUTH. He used to film the sunday in the parks back 4-5years ago when they were actually good. Then VG put him on as a main filmer and its been over sense then. Super nice dude really good heart and a amazing filmer. Stoked sexton is back on Ashbury and filming with VG. Only reason he left ashbury is cause they dont pay there riders and JP was telling him he should be making money so he rode for Von Zipper- but i never once saw him in a pair straight cashing checks. But idk about Dick Nirks having the best part of darkside.. His part last year was all lifestyles and not alot of good tricks.. So crazy hes PRO for K2.. not to stoked on Jed filming with nike its gonna be a powder video with him having the only all street part..i think KTC could honestly be the best video of next year though..every single kid in that video destroys shit.

    Like or Dislike: Thumb up 4 Thumb down 11

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  6. Take note

    @Churr boy Justin Meyer clearly states “best Nick Dirks part ever this year.” not best Darkside part this year. Big difference.

    Like or Dislike: Thumb up 8 Thumb down 0

    Reply
  7. jerm

    Im so glad Churr Boy is here to tell us all the inside scoop on whats really going on. I just cant believe anything until ive read his input.

    Like or Dislike: Thumb up 18 Thumb down 0

    Reply
  8. Churr Boy

    @jerm- what inside information? Thats all known. you still work for SAGA queer..go make some mini meatball subs cause you can.
    @take not- yes i should clearly take note- good for dirks then. i got the roast.

    Like or Dislike: Thumb up 2 Thumb down 4

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  9. Le Grand Fromage

    Who gives a shit if Jerm works for Saga. Only a little angry boy would care. I hope you scorp n die churr

    Like or Dislike: Thumb up 2 Thumb down 4

    Reply
  10. Churr Boy

    its a ski company tryin to get into snowboarding, and you support this… thats awesome. i bet u wear POC goggles, and ride a atomic snowboard.

    Like or Dislike: Thumb up 5 Thumb down 2

    Reply
  11. jerm

    how can it be a ski company if it doesnt make skis? its an outerwear company trying to support skiers and snowboarders. Were not taking anything away from snowboarding or trying to use snowboarding. keep being a close minded fuck, youre doing great.

    Like or Dislike: Thumb up 4 Thumb down 9

    Reply
  12. Churr Boy

    its a ski outerwear company trying to get into snowboarding.. just cause they dont make skis doesnt mean their not a ski company. They started out marketing to skier, its a ski company u drunk. was a pretty sick burn sense your a tool and post videos of u cooking food of yourself, loser. Seriously your pathetic

    Like or Dislike: Thumb up 4 Thumb down 2

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  13. jerm

    youre a dumbass. i dont say it often but the world would be a better place without you. and you just called tim eddy a tool and a loser too since he now has a web series doing the exact same thing i was doing. youre sick.

    Like or Dislike: Thumb up 4 Thumb down 4

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  14. Churr Boy

    i never called tim eddy a tool or a loser- i called you that. How drunk are you right now Jerm? Good for Tim Eddy hes the man, and shreds so tuff and has been for years. And who are you? a drunk idiot thats works for a ski company. congrats. dont ever compare yourself to someone that actually does shit you retard. @shred face- u couldnt pay me to ride an atomic.

    Like or Dislike: Thumb up 1 Thumb down 0

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  15. jerm

    completely sober. have been for 8 months, jail probation will do that for you. wish i were drunk though. then maybe i could tolerate your ignorant ranting. why are you so angry?

    Like or Dislike: Thumb up 3 Thumb down 1

    Reply
  16. Churr Boy

    HAHAHAHAHA cause im waiting for you to send me next years Saga gear bro. wheres it at?

    Like or Dislike: Thumb up 1 Thumb down 1

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