A Quickie with VideograssBy Nick Lipton • Mar 2nd, 2012 • Category: Features, Latest, Quickies
Videograss, or the “new guys” as they were known just a few years ago, have quickly become a video and cultural powerhouse in the snowboard world. With multiple videos coming out, some shiny awards under their arms and what seems like a hand in absolutely every corner of this industry it seems like they’ve peaked quickly, so we sat down to find out how it’s going, how they’re dealing with this snowless winter and if and when they’ll jump the shark. Darth Lord and all around editing magician Justin Meyer sat down to give us the scoop.
Last year was a big year for Videograss, what’s in store for this year?
This year we are keeping the momentum going. We got the two main ﬂicks this year, and then doing “The Circuit” which is contest coverage stuff. Also we are helping out the Keep the Change crew and their AM movie.
Are there any major changes this year? I hear Nike is making their own project. Is that effecting your roster or production at all?
Yaʼ, a lot of companies are doing their own things this year that took a few good guys from our roster. Jed (Anderson) and (Justin) Bennee are working on the Nike project. Itʼs now going to be a two year deal judging from the rumormill, and then Salomon is doing the Team Vacation, which is a sweet shop/resort/city tour with the team, Iʼm sure you’ve seen the edits. Louif is on that tour and he did the Xgames stuff. I think Louif and Jed will have a Salomon online part coming soon, keep your eyes for that, itʼs gonna be the bees knees. And (Zack) Marben is doing the Volcom online edits too.
This has been a terrible snow year, how are you guys coping?
Snow has been absolute shit this year. We have just been racking up the travel budget going broke and having to ﬁlm in Europe. I guess they had a shitty snow year last year, so we did a little U.S./Euro snow swap.
Your ﬂick is called “The Darkside”, pretty heavy considering what your crew has brought to the table in the last few years. Is there anything we should be especially excited for?
Yaʼ we got a few new guys in the crew. We snagged Ben Bilocq and Harrison Gordon back from the lightside. They are both doing really well so far. We got Larry(LNP) back this year, and heʼs kickinʼ ass. We added Joe Sexton to the crew, and he ﬁts like a glove. We also got Danimals on full time. Anyone who pays attention, knows he wonʼt disappoint.
Was there any bad blood or weird reactions towards Joe Sexton when he came back to Ashbury and began ﬁlming for the VG crew?
Yaʼ there was a little, nothing serious, but it was there. Everyone just let him have it with a proper hazing ﬁrst few trips and he took it like a champ. Joe has always been an awesome kid, he just had been distant from the guys he originally came up with for while, and now heʼs back. Everyone is down. Family life in VG is all good.
Since your other production is more jump and powder focused, do you know how this horrible snow year has affected them?
Yeah, Hayden Rensch and Gary Milton are heading that up with Keegan Salmon. Those guys have been kicking ass. Whistler has been really good for them, and Quebec City has been buried since January, so they are stacking clips like crazy. The lightside is bringing major heat this year.
Is the future of snowboard video online?
I donʼt think so. I think online snowboarding has its place, but itʼs more along a sister to print ads. Itʼs one and done. There is no heart or soul there. Online videos are just a key element to the bigger picture. You gotta do it all, and at the end of the year there will always be the release everyone has waited for that holds the true heart of snowboarding.
Snowboard videos seem to show the trends in talent location. A while back the talent was coming from Finland, then Quebec and now Minnesota. Why do you think the Hyland kids are so good, and is there any hint at where the next generation will come from?
Hyland kids donʼt mess around. They have that rope tow, and learn so fast. I think the next generation will need to be more than park/street kids. We are due for some ripping young pow kids. Northwest has an awesome scene. Iʼm gonna go ahead and guess the next generation will be a mix of northwest kids and east/midwest kids. Salt Lake City has a lot of well rounded kids as well. Either way itʼs gonna be awesome.
How are the older guys coping with this new explosion of young talent? We’re seeing younger and younger kids learning the tricks that were invented by today’s best riders.
Itʼs a cycle. Kids pick up where the older guys have left off. They go to learn tricks and where they start is just at that next level. I think snowboarding is ﬁnally starting to hold dear to the older guys. Snowboarding needs that, and itʼs not always about the next fetus that can 360 onto a rail, or triple cork a park jump. Style is the only surviving factor over the years.
Is VGsnow.com trying to take over the media world?
(Laughing) No way, we just want to put out the best stuff we can and hype up what we believe will keep snowboarding legit.
Last Question, will Nick Dirks have a full part this year?
Of course he will. Iʼm going to go ahead and claim best Nick Dirks part ever this year. He’s on ﬁre.
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