Burton’s new website came out today and with it, a the first video in the series of video that will apparently be the team video this year with the super clever name “Snowboarding.” So we hit play and wouldn’t ya know, it’s just one long shot of snowboarders doing work at the factory. Now, we know the economy isn’t great and professional snowboarding is as tough a business as ever, but who would have thought they make top pros actually press their own boards? Thought we had Chinese people for that.
Wait, what? They’re acting? Oh man, I couldn’t tell because snowboarders are just such convincing actors!
Also, if you make it to 2:41 they actually start boarding.