Funky is Making a ComebackBy admin • Aug 27th, 2013 • Category: Features, Latest, Random
Chances are you don’t remember Funky Snowboards, but I definitely do. A Funky was the first snowboard I ever rode. It was a super heavy plank of a thing with no tail and Funky written in hot pink on the base. My parents got it for me from a friend of a friend but I only rode it a few times before trading for a twin tip so I could work on my moves. Anyway, when WeedUs, who you may remember hazing in this edit, hit us up talking about how Funky was making a comeback, I got a little excited. Memories, ya know.
I figured if I cared, maybe someone else would to (and if not it’s my site, so whatever.) I asked about the comeback, and here’s what founder Lucio Longoni had to say.
Funky was born in Italy in the 80′s and evolved keeping pace with the other big brands. “I went to the contests with Tom (Sims), Jake (Burton) and all the various athletes, all with different boards. Those were the years of the real experimentation, snowboard was a whole new world to discover, and we can say that we went through the steps that took snowboard where it is now. Marketing didn’t even exist, we worked only on the technique.”
As Lucio said:”Those were the years of the real experimentation.” Thirty years later we can find the same ideal in a brand that is “new” for many people but unforgettable for others.
When we talk about Funky, we talk about technology and innovation. Since the beginning this brand gave huge importance to this subject, giving a concrete help in the technological evolution of snowboarding, and our aim is to keep on this way. During past winter we chose some of the most recognized snowboarders in each field (jibbing, jumps and powder/backcountry) and with them we managed to create a technologically developed product to fit them all, obviously all made in Italy.
Weed Us is one of the emerging crews that decided to collaborate with us to help continue the innovative and experimental spirit, natural and core, that always characterized the wholly-made-in-italy brand, Funky. Even Todd Richards in an interview you released said:”I never rode for Burton, ever. It was a fan boy festival from the start on the east. All my pals did. I wanted to be different, so I rode for Funky.”
We asked Todd for comment on Funky’s triumphant return and he said, “Sure, they can comeback if it means spending money on a good team and helping the industry. Why not?” Which was not very funny, but actually true.
Of course, the name still kinda sucks, but maybe now they can pull it off as being ironic.