WTF is Salmon Arms?By admin • Oct 10th, 2013 • Category: Features, Random
Photos: ecs-photo.com (Unless otherwise noted)
Words: Matt Heneghan
Salmon Arms was a stupid idea. Its origins date back to a dumb joke on a rail trip to the town of Salmon Arm, British Columbia and they have since been keeping the hands of crusty loc’s in the Pacific Northwest both warm and dry. With three mitts and a slew of softgoods available to the public in the know, it seems Nic Heringa (the companies owner and only employee) is really swimming upstream fast. Below is a quick interview with a true business nort, lacking any business experience. He’s getting in over his head, but luckily his gills have helped to keep him and the Salmon Army alive and well.
Hardest thing about getting this thing started?
Starting everything from scratch was definitely the hardest part, also the most rewarding. Making a pattern , getting that made into a sample, sizing it, finding a factory, sourcing the materials, getting the graphics dialled, and finally patches and labels. Definitely some ups and downs along the way, but knowing that I have worked on every pair of Arms definitely makes it all worthwhile.
What was the inspiration behind the brand?
Basically getting drunk at a spot with you and some Snakes was what helped to put this idea in motion a few years back. Did a bit of research and just went for it. People are always shooting me funny new ideas and artwork which is cool as fuck.. I want my customers to be as much a part of the brand as possible.
You have collabos with DWD and DOPE, do you consider yourself somewhat of a feeder fish, riding on the success of bigger brands?
Definitely! haahah. The people behind these brands grind hard to produce a top quality product. They do things their own way on their own terms. The end result is something raw, original, and timeless. I have mad respect for them, thanks for the help!
With your experience riding for different brands, what have you learned that can be helpful in supporting the Salmon Army?
I’ve learned that communication is key, keeping your riders happy can go along way! (ed note- reaching Nic Heringa by phone has a maximum of a 7% success rate)
What are your plans for the future of the Arms?
Just gonna keep at it, design some new products and keep it fun. Might try and get into makin’ some gear to maximize summer livin’!
How do you balance running a company, coaching snowboarding and trying to film video parts? Does being a rider keep you inspired to create quality product? You have been known to thrash your gear and turn quality jeans to jorts (jean shorts).
Definitely a bit of a juggle, but it seems to be working out .It keeps me boarding and having fun. A quality product is my number one priority, having an awesome team ensures that the arms are being put to the test. Jorts rule.
Why did it take to 3 years to make a couple hundred pairs of Mitts that make your fingernails fall off?
Do you have beef with Howl?
I find the Howl movement more of a bowel movement, haha but yea those guys are killing it, got something good cooking!
When does your new line spawn?
A fresh catch was recently pulled in, but the upcoming season should bring about some exciting new species.
Are they wild or farmed?
No pair is the same so you can say that they are wild, fished off the coast of British Columbia, processed in Vancouver …
How do you ship your fish? And how far can you send em?
- Salted and Cured via Canada Post from Japan to Alabama. I Shipped to four continents this winter , pretty hyped on that!
Who is in the Salmon Army?
Andrew Geeves, Alex Stathis, Brocklebank, Cody Wilson, Derek Molinski ,Jeff Keenan, Brendon Hupp, Keenan Filmer, Logan Short, LP Dorval, Layne “Sugar Man” Treeter , and hopefully some more Dirts soon.
Are you a fish monger?
Does everyone have the right to bear Arms?
Anyone and everyone. Your fat stepdad to your little Brother. If you cant afford a pair , make your own.
Where are your Arms dealers located?
Available online www.salmonarms.com