Red Bull
North America, makers of the Red Bull energy drink, are proud to announce their purchase
of two "King-Size Halfpipes". The Red Bull branded ramps will arrive in the U.S.
on April 1st, and will be the first ramps of their class to ever land on American soil.The Red Bull Ramps are being manufactured in Switzerland by Vertical Skateramps, who are at the forefront of ramp design. The largest and most easily transportable half pipes in the world, these 48' foot Red Bull Ramps can be put together into one 96' foot Monster Ramp, and are also capable of being split into four smaller 24' foot ramps, making them available to multiple U.S. event promoters simultaneously.
Red Bull, the #1 energy drink in Europe, launched their campaign to revitalize the bodies and minds of America's youth in April of 1997. In just 18 months, Red Bull has acquired strong distribution in the Western United States, while opening new markets in Austin, Miami, Orlando, and the Windy City. A long time supporter of action sports such as snowboarding, skateboarding, BMX and in-line skating, Red Bull decided to put their marketing dollars into a program that directly affected the athletes and their sports. World renowned skateboarder Andy MacDonald had this to say: "I've seen Red Bull doing it right in Europe for years. It's about time they got over to the states and showed people how to put on a real show. The King-Size Red Bull Ramps are by far the best show ramps I've ever skated."
Red Bull has retained youth marketing agency On Board Entertainment to market & manage their King-Size Halfpipe program in the USA. Founded in 1995, On Board Entertainment is a full service production, promotion and marketing agency, specializing in sports & music. Along with the Red Bull's marketing campaign, On Board Entertainment is behind the K2 Pro, the OBE Big Air Snowboard Series, The Spitfire Tour, and 1998's MTV Sports & Music Festival.
The Red Bull King-Size Halfpipes will be available to appear at sports events, on music tours, and at lifestyle festivals beginning April 1, 1999. Although the face of the ramps are branded with the Red Bull logo, additional sponsor signage opportunities are available on the railings, sides & back drops. For more information on the Red Bull King-Size Halfpipes, please call On Board Entertainment at (415) 289-1510, or visit www.onboardent.com