YoBeat: Making Fun of Snowboarding Since 1997

Like Breckenridge in the 90s or Mammoth in the early part of this decade, Portland has become the hot spot for snowboarding. It’s an interesting choice, since the mountain is actually over an hour away, but it seems that being hip and urban is in these days. But as a Portland resident who has lived [...]

Should we support the idea that a brand’s roots, involvement in, and connection to snowboarding don’t matter?
Should we say, “hey, athletics-r-us brand, you haven’t given a shit about snowboarding for 30 years and your spandex-clad board of directors still don’t give a shit about snowboarding now, but that’s cool, come on in and make some [...]