YoBeat: Making Fun of Snowboarding Since 1997

All smiles and hair, Gabby Maiden is a happy lady.
Gabby Maiden is a woman of many things. She’s the “first black lady snowboarder,” the daughter of a rockstar, and about seven or eight other things. She’s a determined young lady that not only sits as number six on Yobeat’s top ten black riders list, [...]

What’s better than Nikita clothes? Really cheap Nikita clothes. So get your ass to SF and scavenge through the leftovers at the sample sale!
This weekend the Nikita office will be open and ready to sell you the best and cutest looks from a variety of seasons at wholesale cost.
Pants, denim, skirts, shorts, t’s, hoodies, tops, [...]

Magalie Dubois. Geery photo.
It wouldn’t be right for me to just write a story about the Nikita Chickita and gush about how great it is and how much fun everyone had. You see, I have been helping to put on this event for the past two seasons, and in the biz, I believe they [...]

Hey ladies! The weather is getting crisp out there, the days getting shorter and the underlying urge to put long underwear on and drink hot chocolate is sneaking into your subconscious. I know. It’s happening to us over here at Nikita too. So what’s a girl to do?
In celebration of the winter to come, [...]

Big Launch!
Matching action with action, Nikita is heading forth into the deep world of Mpora. It’s a fantastic place to showcase all our latest videos to show what’s going on.
All the hottest streetwear and outerwear collections are previewed so you can check out what’s new in the thread department this coming [...]

Twice a year, Nikita takes its newest and hottest designs to some amazing locations around the globe. They shoot the photos with some of the coolest girls on the planet (i.e. from the Nikita team) and showcase the brand new collections through their catalogues, via websites and other mediums, throughout the world. [...]