Wille Yli Luoma’s New Heart
By Brooke Geery • Oct 18th, 2009 • Category: Features, RandomJust when I was starting to get tired of the other 519 coffee shops in Portland, Wille Yli Luoma decided to open Heart Roasters on East Burnside. Wille is out to prove, probably inadvertently, that just because you spend years as an influential pro snowboarder, you are not destined to a future of team management, [...]
YoBeat: Making Fun of Snowboarding Since 1997






