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SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like...

SIA 2011 DAY 2: Back for More

Unlike miniramps at skate tradeshows, it's easy to drop in on the session at the Salomon booth. All the snowboarders are busy taking photos...

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